services and strategies.
The brieﬁng question is explored together with the client to understand speciﬁc innovation needs. In the past we have been asked to consider questions such as:
• What’s the future of my industry and what launch strategies should we adopt for the next years?
• How do our consumers perceive our brand, how do they interact with the product and how could we improve it to increase our sales?
At the execution stage chosen concepts are developed further. This could include 3D design development
and specifying technical details.
In the past we have also worked with clients’ internal design teams to ensure the research and concepts are successfully translated into practice.
Below is a range of services we could include in a project.
Depending on a project's requirements and budget, we can choose from a whole portfolio of services in order to ensure the most suitable and successful outcomes.
Joanna is the director and a founder of Studio INTO. She combines creative, strategic and social science skills. She is an expert in turning user insights into innovation, developing co-creation and creative workshops, research methodologies and brand strategies. After graduating with BA Hons. Product Design from Central Saint Martins College of Art and Design she worked as a designer at Tin Horse Design Ltd., where she was articulating brand values through 3-D packaging. Joanna then studied for an MSc in Culture and Society at London School of Economics, which encompassed social science disciplines such as sociology, anthropology and social psychology. With a specialisation in in-depth consumer research, and cultural and social trend analysis, she joined the design and innovation consultancy Seymourpowell as a Senior Design Researcher and Strategist in their Foresight team. In 2011 she founded Studio INTO. Joanna has managed cultural research and innovation projects for brands such as P&G, LEGOwear, Nokia, Policy Lab/Cabinet Office, MaxiCosi, Bupa, McDonalds and Gate Gourmet. Joanna also has been lecturing at Central Saint Martins as Associate Lecturer, at London School of Economics on the Entrepreneurship Programme and is Visiting Professor at Anhalt University of Applied Sciences, Department of Design, Dessau, Germany.
See Joanna’s full profile and recommendations on LinkedIn