The AI<>BA 2024 Conference has wrapped, and it’s safe to say it was nothing short of extraordinary! Over two packed days, several hundred attendees gathered in Katowice, Poland, with remote participants joining from more than 30 countries around the world. Co-organised by Studio intO, the conference transcended borders, disciplines, and perspectives, bringing together a vibrant and diverse community focused on exploring AI’s transformative impact on business.
The conference was a melting pot of ideas, with 40 brilliant speakers representing 15 countries and 5 continents. From Poland to Israel, from the United Kingdom to the United States, the diversity of voices was unparalleled. Each speaker brought unique insights into how AI is driving business growth, enhancing customer experience, and fostering a new wave of change management. As one attendee put it, this was not just another AI conference – it was a platform where real-world applications, case studies, and practical insights took center stage, enabling everyone present to return with actionable strategies.
The success of AI<>BA is deeply rooted in its community-centric approach. As Ilya Venger, Data and AI Product Lead at Microsoft, described, “Not too big, not too corporate—a tight group of several hundred people; building and learning, exercising curiosity and passion. Sharing with untypical generosity.” Ilya highlighted the refreshing mix of hands-on experience with candid discussions about what works – and what doesn’t – in implementing AI across industries. It’s this authentic exchange of knowledge that makes AI<>BA’s atmosphere truly special.
Many attendees appreciated that AI<>BA wasn’t just about successes; it also addressed the real challenges and roadblocks in AI implementation. Speakers like Dawid Pacholczyk from Exadel and Bartosz Pampuch shared insightful lessons on AI-driven business intelligence and RAG systems, diving into both the potential and the pitfalls. Tzvika Besor, former Senior Product Manager at Monday.com, captivated the audience with his innovative ideas on rethinking user journeys through AI, while Winnie Li from Asana and Nikolina Simonoska from Miro showed how AI can be systematically integrated to enhance team and customer experiences.
None of this would have been possible without the support of our amazing partners. A huge thank you to the Silesian StartUp Foundation and Cloudyna, who helped bring this vision to life alongside Studio intO. Together, we were able to craft an event that prioritized meaningful connections, hands-on learning, and impactful discussions. We are deeply grateful for your commitment and collaboration.
The Business Track, curated and hosted by Studio intO, featured a line-up of exceptional speakers. We want to thank Julia Jover, Raashi Saxena, Róża Szafranek, Abhinav Chetan, Jodie Harrison, Fiona Sherwood, Tzvika Besor, Ted Barker, Magdalena Popielewicz, Leslie Nooteboom, James Adamczuk, Abhijit Thosar, Joel Bradley, Paul Spiers, Nikolina Simonoska, Winnie Li, Przemysław Magaczewski , Nick Lockey and Dawid Pacholczyk for sharing their expertise. Their sessions offered in-depth perspectives on AI applications in business, from enhancing customer engagement to driving growth through innovation.
For many, AI<>BA was as much about human connection as it was about cutting-edge technology. Abhinav Chetan, Founder of Digicated and a featured speaker, shared a memorable interaction: “One moment I’ll never forget: a 70+ translator, who had been working tirelessly for two days, approached me and said, ‘You made a complex subject so relatable. Even I learned something useful while translating – your session was excellent.’” Moments like these highlight the unique atmosphere of AI<>BA, where knowledge is not only shared but deeply appreciated.
The conference provided invaluable insights into the practical applications of AI across different sectors. Attendees had the chance to dive into sessions that went beyond hype, focusing on real-world challenges and effective solutions. Speakers like Piotr Kalinowski from Software Mind and Mateusz Chrobok explored the security and ethical considerations surrounding AI, while Pamela Krzypkowska from the Ministry of Digital Affairs in Poland discussed the pressing need for responsible regulation. These sessions underscored AI<>BA’s mission to equip business leaders with the tools to implement AI responsibly and effectively.
The energy and potential of the Polish tech scene were on full display. As Ilya Venger, visiting from Israel, noted, “The Polish tech scene is kicking. Coming from Israel, I have a pretty high bar! There’s palpable energy in the air, and I hope to see more products coming from here – translating the service excellence and ingenuity into capital.” The success of AI<>BA in Katowice is a testament to Poland’s growing role as a tech and innovation hub in Europe, attracting talent and expertise from around the world.
A huge thank you to all the attendees, speakers, sponsors, and partners who made this event possible. To the Silesian StartUp Foundation and Cloudyna, your partnership was invaluable in creating a platform for such transformative discussions. And to everyone who attended, whether in person or virtually, your enthusiasm and insights are what make AI<>BA special.
The intO team traveled from across the globe to help organise, support, and participate in this event. The connections and friendships formed over these two days will undoubtedly fuel future collaborations and innovations.
The overwhelming feedback we’ve received is already sparking ideas for next year’s conference. We are excited to build on this year’s success and continue creating a space where technology meets humanity, driving meaningful change across industries.
To stay updated on AI<>BA 2025 and our ongoing journey in AI and business transformation, follow us on LinkedIn or subscribe to our newsletter at AI<>BA Conference Website.
Thank you for being part of this incredible community. See you next year!
Through her visionary work, Joanna is setting new standards for inclusivity in AI, driving ethical practices that ensure AI benefits everyone. Read on to learn more about Joanna’s award, the motivations behind her framework, and her vision for a more equitable digital future.
At intO, we pride ourselves on having a team of exceptional talent, and we are excited to share some wonderful news. Our very own Julia Jover, intO’s Research Strategist, has been named a finalist in the prestigious Women in Innovation (WIN) Awards in the Rising Star category!
