At intO, we combine global trend analysis with in-depth local insights to uncover behaviours and attitudes in any context. The judges at the Forttuna Global Excellence Awards recognised our ability to navigate the challenges of cross-cultural research, deliver high-quality insights, and provide actionable strategies for our clients.
Our work spans 24 countries, often simultaneously, with our globally distributed team operating seamlessly across time zones and cultural contexts. This agility allows us to deliver insights with speed, precision, and cultural sensitivity—qualities that have become essential in today’s rapidly changing global landscape.
The Forttuna judges highlighted key strengths that set intO apart in the competitive world of market research:
From supporting Pinterest’s global expansion strategy to running Responsible AI research with YouTube, our projects demonstrate the power of culturally informed insights. We don’t just deliver data; we craft stories that help our clients make confident, informed decisions.
The Forttuna Award recognises the measurable impact of our work—insights that lead to product innovations, better user experiences, and meaningful connections between global brands and their audiences.
This award isn’t just a milestone—it’s a launchpad for even greater ambitions. In 2025, we aim to:
This achievement wouldn’t be possible without our pioneering clients, who trust us with their most strategic questions, and our exceptional team of researchers, whose dedication and expertise make every project possible.
We’re proud to share that intO has been named ‘Market Research Company of the Year (2024)’ at the Forttuna Global Excellence Awards. This prestigious recognition celebrates our commitment to delivering innovative, human-centred research that empowers global brands to make informed, meaningful decisions in an increasingly complex world.
In this article, we’ll explore what sets intO apart, the strengths highlighted by the award judges, and how our approach to global research continues to drive impact across industries and markets.
At intO, we combine global trend analysis with in-depth local insights to uncover behaviours and attitudes in any context. The judges at the Forttuna Global Excellence Awards recognised our ability to navigate the challenges of cross-cultural research, deliver high-quality insights, and provide actionable strategies for our clients.
Our work spans 24 countries, often simultaneously, with our globally distributed team operating seamlessly across time zones and cultural contexts. This agility allows us to deliver insights with speed, precision, and cultural sensitivity—qualities that have become essential in today’s rapidly changing global landscape.
The Forttuna judges highlighted key strengths that set intO apart in the competitive world of market research:
From supporting Pinterest’s global expansion strategy to running Responsible AI research with YouTube, our projects demonstrate the power of culturally informed insights. We don’t just deliver data; we craft stories that help our clients make confident, informed decisions.
The Forttuna Award recognises the measurable impact of our work—insights that lead to product innovations, better user experiences, and meaningful connections between global brands and their audiences.
This award isn’t just a milestone—it’s a launchpad for even greater ambitions. In 2025, we aim to:
This achievement wouldn’t be possible without our pioneering clients, who trust us with their most strategic questions, and our exceptional team of researchers, whose dedication and expertise make every project possible.
If you’re ready to make informed, impactful decisions for your business in 2025, we’d love to hear from you.
Get in touch with our Commercial Director, Chloe Amos-Edkins, to discover how intO can help you achieve your ambitions this year. Email: [email protected]
Here’s to another year of insights, innovation, and collaboration! 🚀
Connect with Chloe on LinkedIn
Studio intO’s award-winning Equitable AI Framework sets a new standard for designing fair, inclusive, and globally relevant AI systems. This framework tackles key challenges like linguistic inequity, cultural bias, and digital ethnocide, providing businesses with a clear path to develop AI that resonates across diverse cultures and user groups. Explore how the Equitable AI Framework can transform your AI strategy.
Joanna Brassett, CEO of Studio intO, shares insights from her talk at London Product Design Week 2024 on de-westernising AI development. Highlighting Studio intO’s Equitable AI Framework, she explores how integrating diverse cultural and linguistic perspectives into AI research can create more inclusive and impactful technology solutions.
