Archive for the ‘AI’ Category

Hiring UX Researchers in the AI Era: The skills that matter most

AI is revolutionising research, but only the best UX researchers know how to harness its power without losing depth, ethics, or critical thinking. At intO, we don’t just keep up with these changes—we lead them. In this article, intO’s Founder & CEO, Joanna Brassett, shares what it takes to be an AI-enabled researcher today and why the right expertise makes all the difference. If your team is ready to embrace the future of research, you’ll want to read this.

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Posted on February 10th, 2025

AI Future of Work Innovation Research

Step Into Their World: How Cultural Immersions Shape Smarter Business Decisions

As we wrap up our latest immersion project for YouTube, which spanned the US, Japan, Nigeria, Indonesia and Brazil, it’s the perfect time to explore why cultural immersions are a game-changer for foundational research and why they’ve become one of our most valuable services.

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Posted on January 18th, 2025

News AI Strategy Publications Innovation

The Equitable AI Framework: Pioneering Inclusive Innovation in AI UX Design

Studio intO’s award-winning Equitable AI Framework sets a new standard for designing fair, inclusive, and globally relevant AI systems. This framework tackles key challenges like linguistic inequity, cultural bias, and digital ethnocide, providing businesses with a clear path to develop AI that resonates across diverse cultures and user groups. Explore how the Equitable AI Framework can transform your AI strategy.

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Posted on November 28th, 2024

News AI Strategy Publications Innovation