As part of our LOCALISE series, intO Local Researcher, Michael, talks about the US market's demand for brand narratives that are grounded in places, communities and the real lives of real people.
Brand Strategy Uncategorized Publications Social Change Research
As part of our LOCALISE series, intO Local Researcher, Yuriko, observes that the global trend for vegetarianism and veganism is beginning to impact and clash with the food culture of Japan.
Is your company trying to move forward without a roadmap? Onika Simon, intO’s Global Strategy Director, has advice for all brands and businesses: before any future planning, establish your position in the real lives of the real people who will carry you into the future with them.
