Duncan Stevens: Sensitivity in multicultural South Africa
As part of our LOCALISE series, intO Project Lead, Duncan, stresses that brands must carefully contemplate the cultural significance of messaging when localising in South Africa.
Archive for the ‘Branding’ Category
Maya Azumi: Localisation strategies should celebrate Japan’s unique culture
As part of our LOCALISE series, intO Local Researcher, Maya, proposes that overseas brands should celebrate the unique culture of Japan for successful localisation in this region.
Yuriko Tokura: An opportunity for vegetarian and vegan brands in Japan
As part of our LOCALISE series, intO Local Researcher, Yuriko, observes that the global trend for vegetarianism and veganism is beginning to impact and clash with the food culture of Japan.