en nuestras conversaciones con distintos clientes de marcas y agencias, se ha hecho evidente una paradoja compleja: si bien los planes estratégicos son la mejor arma contra la incertidumbre, la relevancia de los planes creados durante este año y los distintos futuros que se prevén, también resultan inciertos.
Trust. Love. Awe. Relatability. These feelings are hard enough to provoke when everything else is going well, so how on earth can brands hope to reach these highs when their customers' lives and emotions are in freefall? Onika Simon, intO’s Strategy Director, breaks down the challenges and offers some ‘life-led’ research briefs to bolster business stability during precarious times.
In this publication, Joanna, our Founding Director, explores changes in the mindsets of consumers across the Middle East and Gulf Cooperation Council. Having previously aspired to ‘Western’ values, new confidence is now emerging within a youthful population, that mixes culturally-rooted attitudes seamlessly within the context of worldwide perspectives.
