We’re proud to announce that Studio intO has been shortlisted for Multi-Territory Agency of the Year at the Global Agency Awards 2025! This recognition is a testament to our commitment to helping brands expand with confidence, cultural intelligence, and strategic precision—ensuring global strategies resonate at a deeply local level.
This International Women’s Day 2025, intO is taking action from the inside out. We gave every female team member time off and a budget for a preventative health screening—a step that reflects a wider issue: across the world, Women’s health remains underfunded, under-researched, and undervalued. On IWD 2025, we ask: Which organisations are closing the gender health gap? And how can you support them today?
Before launching new products, features, or pricing models globally, leading brands test in smaller, lower-risk markets to refine their strategies. In this article, intO’s Commercial Director, Chloe Amos-Edkins, explores how proxy markets help businesses avoid cultural misalignment, usability gaps, and regulatory pitfalls, highlighting how businesses can choose the right proxy markets, run effective research, and avoid common pitfalls to ensure successful global rollouts.
