Archive for the ‘Publications’ Category

Testing the Waters: How Global Brands Use Proxy Markets to De-Risk Innovation

Before launching new products, features, or pricing models globally, leading brands test in smaller, lower-risk markets to refine their strategies. In this article, intO’s Commercial Director, Chloe Amos-Edkins, explores how proxy markets help businesses avoid cultural misalignment, usability gaps, and regulatory pitfalls, highlighting how businesses can choose the right proxy markets, run effective research, and avoid common pitfalls to ensure successful global rollouts.

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Posted on February 27th, 2025

News AI Strategy Publications Innovation

Beyond Borders: Insights from DDX Dubai 2024

DDX Dubai 2024 showcased the future of UX, AI, and product innovation, emphasising the need for human-centred, culturally attuned design. In a three-part LinkedIn series, Estair Robbins, Design Researcher at intO, reflects on key insights from the event—covering the balance between predictability and creativity, the ethical integration of AI, and the challenges of designing for global markets. Read the full series on LinkedIn and join the conversation on the future of research-led innovation.

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Posted on February 20th, 2025

News AI Publications Innovation

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