Where are you? What’s changing? And what should you do next? intO’s Global Futures Roadmap programme generates immediately actionable insight. Going beyond guesswork, it scrutinises the detail of real-life and aligns the emerging behaviours that are most relevant to your markets, your business and its future.
Is your company trying to move forward without a roadmap? Onika Simon, intO’s Global Strategy Director, has advice for all brands and businesses: before any future planning, establish your position in the real lives of the real people who will carry you into the future with them.
The foundation of intO's Global Futures Roadmap is built on foresight: thinking ahead to mitigate the uncertainty of our unfolding reality and support better decisions – today, tomorrow and in the years ahead - to stay one step in front. Our Research Director, Chloe Amos-Edkins, explains how it works.
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