Coronavirus has delivered a new consumer context, presenting businesses with fresh opportunities and threats. If businesses align themselves with their customers now, they will be best-placed to take advantage of the emerging opportunities. If they do not, they risk losing touch or being leapfrogged by competitors. Chloe Amos-Edkins, intO's Research Director, believes that Investment in qualitative research has never been so essential.
As this year has taught us, there’s nothing quite like a global pandemic for disrupting international business plans. As companies around the world are postponing or pivoting their growth strategies, intO’s Business Director, Jonny Jiang, offers five research-led pathways forward.
Are limited mode options restricting the potential of your service? intO’s Business Director, Jonny Jiang, has had this question on his mind, this month, while working with one of his RCA students on the D&AD / Barclays New Blood Awards brief. In this article, Jonny examines how thinking in terms of modes can benefit the customer experience.
