In this article published by LSN Global, Joanna, our Founding Director, reveals how the younger generation of women, living and working in India, is arousing interest as an emerging market, contextualised by a significant cultural shift in the making – female empowerment.
In this publication, Joanna, our Founding Director, explores changes in the mindsets of consumers across the Middle East and Gulf Cooperation Council. Having previously aspired to ‘Western’ values, new confidence is now emerging within a youthful population, that mixes culturally-rooted attitudes seamlessly within the context of worldwide perspectives.
Alejandra, our North and Latin American Lead and Media Analyst, highlighted some key aspects of IKEA's move into Chile, Peru and Colombia.
