Duncan Stevens: Sensitivity in multicultural South Africa
As part of our LOCALISE series, intO Project Lead, Duncan, stresses that brands must carefully contemplate the cultural significance of messaging when localising in South Africa.
Archive for the ‘Publications’ Category
Laetitia Sfez: Socio-cultural considerations for the gig economy in France & the UK
As part of our LOCALISE series, intO Project Lead, Laetitia, explores some of the socio-cultural considerations that gig economy businesses face in France and the UK.
Strategy Business Future of Work Publications Social Change Research
Maya Azumi: Localisation strategies should celebrate Japan’s unique culture
As part of our LOCALISE series, intO Local Researcher, Maya, proposes that overseas brands should celebrate the unique culture of Japan for successful localisation in this region.