Archive for the ‘Research’ Category

From Buzz to Business Impact: What Fintech Needs from AI – And How UX Research Can Help

In this article, intO’s Commercial Director, Chloe Amos-Edkins, reflects on the insights shared in a recent Fintech Insider podcast episode on AI in financial services. As AI adoption moves from buzz to business-critical, Chloe explores why trust, cultural context, and user understanding are essential to success. Drawing on intO’s global fintech research, she outlines how UX research can help teams design AI that’s scalable, ethical, and truly user-centred.

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Posted on April 8th, 2025

News AI Strategy Research

Two Wins at the UK Enterprise Awards: What Sets intO Apart

intO has just won two UK Enterprise Awards—Best Global Research Agency and the Equitable Innovation Excellence Award. Read on to learn what caught the judges' eyes, from our distributed global model and award-winning Equitable AI Framework, to the people-first culture and research that drives real-world impact. Discover how intO is setting a new standard for research in a borderless business landscape.

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Posted on April 2nd, 2025

News Social Change Research

27 Mar 2025

Why Global Research Networks Matter – and Why You Should Join Us in London

The best researchers know that good research doesn’t happen in isolation; the most valuable insights come from diverse perspectives, cultural awareness, and cross-disciplinary collaboration. Join us at the People of Research event in London on March 27th—a gathering of UX Researchers, Research Ops professionals, Behavioural Scientists, and others who understand the value of expanding their network beyond their immediate environment.

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Posted on March 14th, 2025

News Events Research