Like many global businesses, our projects have been affected by the circumstances of COVID-19. In fact, we encountered the initial impact while running research in China and Japan back in January. In this article, intO founder, Joanna Brasset shares the key things we learnt whilst seeking certainty for our clients during a period of extraordinary flux.
Al igual que muchas empresas globales, nuestros proyectos se han visto afectados por las circunstancias de COVID-19. De hecho, encontramos el impacto inicial al estar realizando investigaciones en China y Japón en enero. En este artículo, la fundadora de intO, Joanna Brasset, comparte las acciones clave que aprendimos mientras buscamos brindar seguridad para nuestros clientes durante este período extraordinario.
Brands and consultancies need seamless connections to customer insights and to each other. So what's the solution when travel restrictions put these connections at risk? In this article, Onika Simon, intO's Strategy Director, stresses that remote research isn't only a safer necessity at the moment. It also offers a more sustainable approach for the future.
