Meetup, research thing – London: How to conduct research…
At the ‘Meetup, Research Thing’ London, Joanna, our Founding Director, shared intO’s Cultural Approach on research for children's markets.
Archive for the ‘Research’ Category
Qual360 conference Amsterdam…
At the Qual360 conference, Joanna, our Founding Director, and Dorel’s Innovation Team presented a featured research project that helped the entire organisation improve their understanding of how pushchairs are used within different cultural contexts, such as in China.
MRS London – lost in translation?…
As businesses extend their worldwide presence, consumer-centric methods are becoming less effective.