Laetitia Sfez on how local contexts can shape innovation research strategies
Laetitia reflects on the importance for businesses to understand local contexts when planning strategies for global innovation aspirations.
Archive for the ‘Research’ Category
Mental models in research: interpreting individual perceptions to understand collective behaviours
intO's Associate Director, Laetitia Sfez, and Research Strategist, Anteja Klimek, delve into the use of mental models as a design research methodology, and how brands and businesses operating within a research and innovation landscape can benefit from them.
Exploring social psychology's role in research with Diana Bueno, intO's new Associate Director
As intO's Associate Director, Diana blends social psychology, trend hunting and data analysis to help global organisations understand complex local drivers and behaviours.