Duncan Stevens: Sensitivity in multicultural South Africa
As part of our LOCALISE series, intO Project Lead, Duncan, stresses that brands must carefully contemplate the cultural significance of messaging when localising in South Africa.
Archive for the ‘Social Change’ Category
Laetitia Sfez: Socio-cultural considerations for the gig economy in France & the UK
As part of our LOCALISE series, intO Project Lead, Laetitia, explores some of the socio-cultural considerations that gig economy businesses face in France and the UK.
Strategy Business Future of Work Publications Social Change Research
Michael Marshall: Woke-washing won't work in the US
As part of our LOCALISE series, intO Local Researcher, Michael, talks about the US market's demand for brand narratives that are grounded in places, communities and the real lives of real people.
Brand Strategy Uncategorized Publications Social Change Research