In this article published by LSN Global, Joanna, our Founding Director, reveals how the younger generation of women, living and working in India, is arousing interest as an emerging market, contextualised by a significant cultural shift in the making – female empowerment.
Our research team explores an insight that we have picked up in different projects: within Europe currently, grandparents are amongst an increase in consumers of children’s products and toys. How does this shift in consumer trends reveal why grandparents are also becoming significant users?
Nathalie, our European Lead, was interviewed and featured in the ‘Motherboard’, regarding our collaboration on a circular-economy social-innovation challenge.
