How are the digital services that we increasingly use in our lives becoming more like utility services? How might the characteristics of utility services inspire and optimise digital service design? intO's Business Director, Jonny Jiang, draws on his observations of customer behaviours and services to explore these questions.
Where are you? What’s changing? And what should you do next? intO’s Global Futures Roadmap programme generates immediately actionable insight. Going beyond guesswork, it scrutinises the detail of real-life and aligns the emerging behaviours that are most relevant to your markets, your business and its future.
Is your company trying to move forward without a roadmap? Onika Simon, intO’s Global Strategy Director, has advice for all brands and businesses: before any future planning, establish your position in the real lives of the real people who will carry you into the future with them.
