Retailers and supplier brands around the world are grappling to understand disrupted paths to purchase, and these co-dependent parties must now seek deeper insights than sales data alone. The power dynamic between retailers and brands can be unbalanced, but Clare Rees, intO’s Communications Lead, predicts that rebuilding the customer’s retail experience will demand close collaboration.
Trust. Love. Awe. Relatability. These feelings are hard enough to provoke when everything else is going well, so how on earth can brands hope to reach these highs when their customers' lives and emotions are in freefall? Onika Simon, intO’s Strategy Director, breaks down the challenges and offers some ‘life-led’ research briefs to bolster business stability during precarious times.
As this year has taught us, there’s nothing quite like a global pandemic for disrupting international business plans. As companies around the world are postponing or pivoting their growth strategies, intO’s Business Director, Jonny Jiang, offers five research-led pathways forward.
