As part of our LOCALISE series, intO Local Researcher, Maya, proposes that overseas brands should celebrate the unique culture of Japan for successful localisation in this region.
As part of our LOCALISE series, intO Local Researcher, Michael, talks about the US market's demand for brand narratives that are grounded in places, communities and the real lives of real people.
Brand Strategy Uncategorized Publications Social Change Research
As part of our LOCALISE series, intO Local Researcher, Yuriko, observes that the global trend for vegetarianism and veganism is beginning to impact and clash with the food culture of Japan.
