At the ‘Meetup, Research Thing’ London, Joanna, our Founding Director, shared intO’s Cultural Approach to research for children’s markets. Her point-of-view focused upon cultural and social analysis, outdated methods such as Design-thinking, and Human-centred Design that isolates consumers from their worldwide context.
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In a business landscape often dominated by short-term goals and reactive strategies, a clear, future-focused vision will set your organisation apart from the rest. In this article, Chloe Amos-Edkins explores your business case for Strategic Foresight and delves into its key components, Scenario Mapping and Applied Trends.
Join us for our upcoming event in London and discover actionable strategies and tools to transform your international user insight research.
