As businesses extend their worldwide presence, consumer-centric methods are becoming less effective. Organisations need to update their methods radically by taking social and cultural contexts into account. This talk introduces a cultural approach to international research and worldwide innovation. It also critically-evaluates methodological challenges.
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In a business landscape often dominated by short-term goals and reactive strategies, a clear, future-focused vision will set your organisation apart from the rest. In this article, Chloe Amos-Edkins explores your business case for Strategic Foresight and delves into its key components, Scenario Mapping and Applied Trends.
Join us for our upcoming event in London and discover actionable strategies and tools to transform your international user insight research.
