The best researchers know that good research doesn’t happen in isolation. Whether you’re exploring user behaviours, testing new products, or driving strategic innovation, the most valuable insights come from diverse perspectives, cultural awareness, and cross-disciplinary collaboration.
That’s why I’m excited about the upcoming People of Research event in London on March 27th—a gathering of UX Researchers, Research Ops professionals, Behavioural Scientists, and others who understand the value of expanding their network beyond their immediate environment.
📅 Date & Time: March 27th, 6:00–8:30 PM
📍 Location: Deliveroo HQ, London
🎟️ RSVP: https://lu.ma/0b0s6g4k
🍷 Drinks & snacks provided by intO
Many research teams are made up of people with similar backgrounds, working within a single country, often within a single discipline. But when research lacks cultural and functional diversity, it risks producing narrow, incomplete insights.
A research approach that works in one market may completely fail in another. Assumptions that seem obvious to one group of users may be entirely different for another. And the best solutions to a challenge often come from unexpected sources—whether it’s a different industry, a different specialism, or a different part of the world.
At intO, we actively resist narrow perspectives by bringing together a globally distributed team and a collective of Local Researchers who live and work in over 60 countries. This model ensures that every research project we take on is rooted in real-world, localised perspectives, rather than assumptions.
But this kind of global thinking isn’t just for research agencies like ours—it’s something every researcher should be thinking about. Who is shaping your research? Whose perspectives are missing? How do you challenge your own assumptions?
Research is becoming increasingly cross-functional. UX Researchers are working alongside data scientists, behavioural economists, and AI specialists. Research Ops professionals are shaping how research insights are operationalised across entire businesses. And design researchers are collaborating with strategists, engineers, and policymakers to influence decision-making.
The most successful research teams today aren’t boxed into one discipline—they’re fluid, adaptable, and open to learning from others.
This is exactly what makes People of Research such a powerful community—and why the upcoming event in London is such a great opportunity. It’s a place where you can connect with people who approach research differently, learn from their perspectives, and expand the way you think about your own work.
At intO, we’ve built our entire research philosophy around the idea that innovation happens when you step outside your usual frame of reference. Whether that means working across different cultures, different markets, or different disciplines, we believe that the best research happens when diverse voices are at the table.
People of Research is doing something that aligns completely with this approach—building a global network of researchers who share knowledge, challenge assumptions, and elevate the research field together. That’s why we’re proud to be sponsoring the London event, and why we encourage researchers to take part.
If you’re based in London, this is your chance to experience this community first-hand. You’ll meet researchers with different specialisms, different industry experience and different cultural perspectives—all in an informal, friendly setting.
If you’re curious about what it means to be part of a global research network, this is the perfect place to start. Whether you’re new to research or have years of experience, you’ll find people who challenge your thinking, introduce you to new ideas, and help you build connections that will make you a better researcher.
📅 Date & Time: March 27th, 6:00–8:30 PM
📍 Location: Deliveroo HQ, London
🎟️ RSVP: https://lu.ma/0b0s6g4k
🍷 Drinks & snacks provided by intO
We’d love to see you there. Come and be part of the conversation.
We’re proud to announce that Studio intO has been shortlisted for Multi-Territory Agency of the Year at the Global Agency Awards 2025! This recognition is a testament to our commitment to helping brands expand with confidence, cultural intelligence, and strategic precision—ensuring global strategies resonate at a deeply local level.
This International Women’s Day 2025, intO is taking action from the inside out. We gave every female team member time off and a budget for a preventative health screening—a step that reflects a wider issue: across the world, Women’s health remains underfunded, under-researched, and undervalued. On IWD 2025, we ask: Which organisations are closing the gender health gap? And how can you support them today?
