We’re proud to announce that Studio intO has been shortlisted for Multi-Territory Agency of the Year at the Global Agency Awards 2025! This recognition is a testament to our commitment to helping brands expand with confidence, cultural intelligence, and strategic precision—ensuring global strategies resonate at a deeply local level.
From pioneering UX and AI research to navigating multi-market expansion, we’ve built a model that delivers genuinely local insight at a global scale. Here’s what made our entry stand out to the judges.
At intO, we believe global research should be deeply local. That’s why we’ve built a research model that seamlessly integrates:
✔ A 130+ strong network of Local Researchers across over 60 regions and 41 languages
✔ A fully remote Central Team managing seamless global coordination
✔ Expertise spanning UX, AI research, and strategic foresight for leading brands
This model allows us to unlock deep cultural intelligence, ensuring that products, services, and experiences are not just translated, but truly designed for diverse markets from the start.
Innovation is at the heart of what we do. Our Equitable AI Framework—recognised for its impact in shaping inclusive and fair AI development—helps brands navigate the ethical complexities of AI-driven experiences across different cultures.
By integrating human-centred foresight, live behaviour tracking, and AI validation, we help businesses design equitable, culturally attuned AI products that earn user trust globally.
This research approach is already supporting our client, YouTube.
Our research isn’t just about insights—it’s about real business impact. Over the past year, we’ve helped brands:
🔹 Optimise their multi-region product launches by refining UX strategies before global rollouts
🔹 Navigate cultural differences in AI trust to shape responsible AI development
🔹 Reduce business risk in new markets by running proxy market testing in culturally relevant locations
As Brittany Body, User Experience Researcher at YouTube, puts it:
“I have deep appreciation for every member of the intO team and the hard work and dedication they demonstrated while executing three amazing cultural immersions, spanning three markets, for us in one month. I couldn’t have achieved this feat without them, and I’m truly grateful that I chose Studio intO to join me on this journey with YouTube. They are amazing!”
At the heart of intO’s success is a culture of collaboration, inclusivity, and adaptability. Our fully distributed, remote-first model has allowed us to:
✔ Attract top-tier talent across continents
✔ Adapt seamlessly to multi-market research challenges
✔ Foster a culture of innovation and continuous learning
By combining rigorous research methodologies with on-the-ground cultural expertise, we create research that is both globally scalable and deeply human.
Being named a finalist in the Global Agency Awards 2025 is a milestone that celebrates the power of multi-region research done right. We’re incredibly proud of our team and grateful to our clients who trust us to help them navigate complex global markets with confidence.
🏆 The winners will be announced on April 10th—wish us luck!
Looking to de-risk your global strategy with research that delivers real impact? Drop Chloe a line to discuss your ambitions!
Connect with Joanna on LinkedIn
This International Women’s Day 2025, intO is taking action from the inside out. We gave every female team member time off and a budget for a preventative health screening—a step that reflects a wider issue: across the world, Women’s health remains underfunded, under-researched, and undervalued. On IWD 2025, we ask: Which organisations are closing the gender health gap? And how can you support them today?
Before launching new products, features, or pricing models globally, leading brands test in smaller, lower-risk markets to refine their strategies. In this article, intO’s Commercial Director, Chloe Amos-Edkins, explores how proxy markets help businesses avoid cultural misalignment, usability gaps, and regulatory pitfalls, highlighting how businesses can choose the right proxy markets, run effective research, and avoid common pitfalls to ensure successful global rollouts.
