News, Opinion & Events

Hiring UX Researchers in the AI Era: The skills that matter most

AI is revolutionising research, but only the best UX researchers know how to harness its power without losing depth, ethics, or critical thinking. At intO, we don’t just keep up with these changes—we lead them. In this article, intO’s Founder & CEO, Joanna Brassett, shares what it takes to be an AI-enabled researcher today and why the right expertise makes all the difference. If your team is ready to embrace the future of research, you’ll want to read this.

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Posted on February 10th, 2025

AI Future of Work Innovation Research

We are hiring! intO Operations Assistant

[The application deadline has now passed] Are you highly organised, motivated and focused and can prioritise well amongst many moving parts? Do you want to support the Operations Team’s vision and process ideals? We're looking for an Operations Assistant to support our distributed team and its processes at our worldwide research agency.

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Posted on January 23rd, 2025

News AI Strategy Publications Innovation

Stepping into a New Year as Forttuna Global Excellence Award Winners

This prestigious recognition celebrates our commitment to delivering innovative, human-centred research that empowers global brands to make informed, meaningful decisions in an increasingly complex world. In this article, we’ll explore what sets intO apart, the strengths highlighted by the award judges, and how our approach to global research continues to drive impact across industries and markets.

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Posted on January 6th, 2025

News AI Strategy Publications Innovation

The Equitable AI Framework: Pioneering Inclusive Innovation in AI UX Design

Studio intO’s award-winning Equitable AI Framework sets a new standard for designing fair, inclusive, and globally relevant AI systems. This framework tackles key challenges like linguistic inequity, cultural bias, and digital ethnocide, providing businesses with a clear path to develop AI that resonates across diverse cultures and user groups. Explore how the Equitable AI Framework can transform your AI strategy.

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Posted on November 28th, 2024

News AI Strategy Publications Innovation

De-Westernising AI Development: My Talk at London Product Design Week 2024

Joanna Brassett, CEO of Studio intO, shares insights from her talk at London Product Design Week 2024 on de-westernising AI development. Highlighting Studio intO’s Equitable AI Framework, she explores how integrating diverse cultural and linguistic perspectives into AI research can create more inclusive and impactful technology solutions.

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Posted on November 19th, 2024

News AI Strategy Publications Innovation

Events

28 Nov 2023

intO DISCOVERY Workshop | Using AI tools to boost brainstorms

In this one-hour intO DISCOVERY workshop, you’ll learn how to master prompts to support brainstorming and the development of future scenarios, and receive practical tips for evaluating ChatGPT output effectively and responsibly. The session will be led by intO’s Director of Research, Chloe Amos-Edkins, and Foresight Strategist, Thiara Cavadas. 

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Posted on November 21st, 2023

Methods Contexts AI Events Innovation Research

25 Oct 2023

Inclusivity by Design: An Equitable Approach to AI Innovation

Join intO CEO, Joanna Brassett, and Cultural & Foresight Strategist, Thiara Cavadas, at the AIBA Conference (October 25th, 2023, Katowice and Online). Sharing the stage with speakers from Meta, Microsoft, Miro and more, Joanna will introduce intO’s Equitable AI Framework, designed by intO to support ethical AI-empowered innovation journeys.

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Posted on October 10th, 2023

Methods Contexts AI Events Innovation Research

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