This prestigious recognition celebrates our commitment to delivering innovative, human-centred research that empowers global brands to make informed, meaningful decisions in an increasingly complex world. In this article, we’ll explore what sets intO apart, the strengths highlighted by the award judges, and how our approach to global research continues to drive impact across industries and markets.
Studio intO’s award-winning Equitable AI Framework sets a new standard for designing fair, inclusive, and globally relevant AI systems. This framework tackles key challenges like linguistic inequity, cultural bias, and digital ethnocide, providing businesses with a clear path to develop AI that resonates across diverse cultures and user groups. Explore how the Equitable AI Framework can transform your AI strategy.
Joanna Brassett, CEO of Studio intO, shares insights from her talk at London Product Design Week 2024 on de-westernising AI development. Highlighting Studio intO’s Equitable AI Framework, she explores how integrating diverse cultural and linguistic perspectives into AI research can create more inclusive and impactful technology solutions.
Through her visionary work, Joanna is setting new standards for inclusivity in AI, driving ethical practices that ensure AI benefits everyone. Read on to learn more about Joanna’s award, the motivations behind her framework, and her vision for a more equitable digital future.
The AIBA 2024 Conference in Katowice, co-organised by Studio intO, gathered hundreds of global attendees for two days of insights on AI’s impact on business. With 40 speakers from 15 countries, the event offered diverse perspectives on AI’s real-world applications and challenges. We’re already looking ahead to AIBA 2025, building on the connections and ideas from this year. Read the full blog for highlights and stay tuned for next year’s event!
At intO, we pride ourselves on having a team of exceptional talent, and we are excited to share some wonderful news. Our very own Julia Jover, intO’s Research Strategist, has been named a finalist in the prestigious Women in Innovation (WIN) Awards in the Rising Star category!
Join us for our upcoming event in London and discover actionable strategies and tools to transform your international user insight research.
In this one-hour intO DISCOVERY workshop, you’ll learn how to master prompts to support brainstorming and the development of future scenarios, and receive practical tips for evaluating ChatGPT output effectively and responsibly. The session will be led by intO’s Director of Research, Chloe Amos-Edkins, and Foresight Strategist, Thiara Cavadas.
Join intO CEO, Joanna Brassett, and Cultural & Foresight Strategist, Thiara Cavadas, at the AIBA Conference (October 25th, 2023, Katowice and Online). Sharing the stage with speakers from Meta, Microsoft, Miro and more, Joanna will introduce intO’s Equitable AI Framework, designed by intO to support ethical AI-empowered innovation journeys.
This day-long conference will explore how remote and in-the-moment techniques are enabling organisations to see through the eyes of their audience. As a speaker at the event, our founder, Joanna Brassett, can invite you to attend for £99 (a saving of £100 for non-members of MRS). Contact [email protected] to reserve your place.
Ever wonder what it might be like to be one of intO's client stakeholders?
Join host, intO's Global Strategy Director, Onika Simon, in this participatory experience that will illuminate what LOCALISE research is and how it works. A recent photograph of your fully-loaded fridge is the price of entry!
