intO has just won two UK Enterprise Awards—Best Global Research Agency and the Equitable Innovation Excellence Award. Read on to learn what caught the judges' eyes, from our distributed global model and award-winning Equitable AI Framework, to the people-first culture and research that drives real-world impact. Discover how intO is setting a new standard for research in a borderless business landscape.
The best researchers know that good research doesn’t happen in isolation; the most valuable insights come from diverse perspectives, cultural awareness, and cross-disciplinary collaboration. Join us at the People of Research event in London on March 27th—a gathering of UX Researchers, Research Ops professionals, Behavioural Scientists, and others who understand the value of expanding their network beyond their immediate environment.
We’re proud to announce that Studio intO has been shortlisted for Multi-Territory Agency of the Year at the Global Agency Awards 2025! This recognition is a testament to our commitment to helping brands expand with confidence, cultural intelligence, and strategic precision—ensuring global strategies resonate at a deeply local level.
This International Women’s Day 2025, intO is taking action from the inside out. We gave every female team member time off and a budget for a preventative health screening—a step that reflects a wider issue: across the world, Women’s health remains underfunded, under-researched, and undervalued. On IWD 2025, we ask: Which organisations are closing the gender health gap? And how can you support them today?
Before launching new products, features, or pricing models globally, leading brands test in smaller, lower-risk markets to refine their strategies. In this article, intO’s Commercial Director, Chloe Amos-Edkins, explores how proxy markets help businesses avoid cultural misalignment, usability gaps, and regulatory pitfalls, highlighting how businesses can choose the right proxy markets, run effective research, and avoid common pitfalls to ensure successful global rollouts.
DDX Dubai 2024 showcased the future of UX, AI, and product innovation, emphasising the need for human-centred, culturally attuned design. In a three-part LinkedIn series, Estair Robbins, Design Researcher at intO, reflects on key insights from the event—covering the balance between predictability and creativity, the ethical integration of AI, and the challenges of designing for global markets. Read the full series on LinkedIn and join the conversation on the future of research-led innovation.
The best researchers know that good research doesn’t happen in isolation; the most valuable insights come from diverse perspectives, cultural awareness, and cross-disciplinary collaboration. Join us at the People of Research event in London on March 27th—a gathering of UX Researchers, Research Ops professionals, Behavioural Scientists, and others who understand the value of expanding their network beyond their immediate environment.
Join us for our upcoming event in London and discover actionable strategies and tools to transform your international user insight research.
In this one-hour intO DISCOVERY workshop, you’ll learn how to master prompts to support brainstorming and the development of future scenarios, and receive practical tips for evaluating ChatGPT output effectively and responsibly. The session will be led by intO’s Director of Research, Chloe Amos-Edkins, and Foresight Strategist, Thiara Cavadas.
Join intO CEO, Joanna Brassett, and Cultural & Foresight Strategist, Thiara Cavadas, at the AIBA Conference (October 25th, 2023, Katowice and Online). Sharing the stage with speakers from Meta, Microsoft, Miro and more, Joanna will introduce intO’s Equitable AI Framework, designed by intO to support ethical AI-empowered innovation journeys.
This day-long conference will explore how remote and in-the-moment techniques are enabling organisations to see through the eyes of their audience. As a speaker at the event, our founder, Joanna Brassett, can invite you to attend for £99 (a saving of £100 for non-members of MRS). Contact [email protected] to reserve your place.
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