News, Opinion & Events

From Buzz to Business Impact: What Fintech Needs from AI – And How UX Research Can Help

In this article, intO’s Commercial Director, Chloe Amos-Edkins, reflects on the insights shared in a recent Fintech Insider podcast episode on AI in financial services. As AI adoption moves from buzz to business-critical, Chloe explores why trust, cultural context, and user understanding are essential to success. Drawing on intO’s global fintech research, she outlines how UX research can help teams design AI that’s scalable, ethical, and truly user-centred.

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Posted on April 8th, 2025

News AI Strategy Research

Two Wins at the UK Enterprise Awards: What Sets intO Apart

intO has just won two UK Enterprise Awards—Best Global Research Agency and the Equitable Innovation Excellence Award. Read on to learn what caught the judges' eyes, from our distributed global model and award-winning Equitable AI Framework, to the people-first culture and research that drives real-world impact. Discover how intO is setting a new standard for research in a borderless business landscape.

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Posted on April 2nd, 2025

News Social Change Research

27 Mar 2025

Why Global Research Networks Matter – and Why You Should Join Us in London

The best researchers know that good research doesn’t happen in isolation; the most valuable insights come from diverse perspectives, cultural awareness, and cross-disciplinary collaboration. Join us at the People of Research event in London on March 27th—a gathering of UX Researchers, Research Ops professionals, Behavioural Scientists, and others who understand the value of expanding their network beyond their immediate environment.

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Posted on March 14th, 2025

News Events Research

Taking Action Starts Within: Why We’re Putting Women’s Health First on IWD 2025

This International Women’s Day 2025, intO is taking action from the inside out. We gave every female team member time off and a budget for a preventative health screening—a step that reflects a wider issue: across the world, Women’s health remains underfunded, under-researched, and undervalued. On IWD 2025, we ask: Which organisations are closing the gender health gap? And how can you support them today?

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Posted on March 7th, 2025

News Social Change

Testing the Waters: How Global Brands Use Proxy Markets to De-Risk Innovation

Before launching new products, features, or pricing models globally, leading brands test in smaller, lower-risk markets to refine their strategies. In this article, intO’s Commercial Director, Chloe Amos-Edkins, explores how proxy markets help businesses avoid cultural misalignment, usability gaps, and regulatory pitfalls, highlighting how businesses can choose the right proxy markets, run effective research, and avoid common pitfalls to ensure successful global rollouts.

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Posted on February 27th, 2025

News AI Strategy Publications Innovation

Events

27 Mar 2025

Why Global Research Networks Matter – and Why You Should Join Us in London

The best researchers know that good research doesn’t happen in isolation; the most valuable insights come from diverse perspectives, cultural awareness, and cross-disciplinary collaboration. Join us at the People of Research event in London on March 27th—a gathering of UX Researchers, Research Ops professionals, Behavioural Scientists, and others who understand the value of expanding their network beyond their immediate environment.

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Posted on March 14th, 2025

News Events Research

28 Nov 2023

intO DISCOVERY Workshop | Using AI tools to boost brainstorms

In this one-hour intO DISCOVERY workshop, you’ll learn how to master prompts to support brainstorming and the development of future scenarios, and receive practical tips for evaluating ChatGPT output effectively and responsibly. The session will be led by intO’s Director of Research, Chloe Amos-Edkins, and Foresight Strategist, Thiara Cavadas. 

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Posted on November 21st, 2023

Methods Contexts AI Events Innovation Research

25 Oct 2023

Inclusivity by Design: An Equitable Approach to AI Innovation

Join intO CEO, Joanna Brassett, and Cultural & Foresight Strategist, Thiara Cavadas, at the AIBA Conference (October 25th, 2023, Katowice and Online). Sharing the stage with speakers from Meta, Microsoft, Miro and more, Joanna will introduce intO’s Equitable AI Framework, designed by intO to support ethical AI-empowered innovation journeys.

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Posted on October 10th, 2023

Methods Contexts AI Events Innovation Research

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