Mariana Soares de Luca

Mariana Soares de Luca is a brand strategist, specialising in cultural insights, and a Project Manager at intO.

With more than 15 years of experience, Mariana is a senior strategic thinker and qualitative researcher. She has collaborated with various global research studios across Latin America and Europe, interacting with different cultures and processes on projects conducted worldwide. Her career is focused on innovation, exploring new ways of conducting research, and ensuring the key outcomes of her work have a positive impact on society.

Mariana is particularly passionate about how design research studies can impact minorities, especially people with disabilities, and is committed to fostering diversity.

Having graduated in 2006 with a degree in Business Management & Marketing from ESPM in Porto Alegre, Brazil, Mariana has been deeply interested in qualitative research ever since. Currently residing in Barcelona, Mariana has also lived in Brazil, France, Denmark, England, and New Zealand. She is fluent in Portuguese, English, and Spanish.