Yesim Kunter

Yesim specialises in research for play, play methodologies and the psychological development of children.

Raising the importance of play and playfulness for children is of interest to Yesim, focusing especially upon creative responses to evolutionary adaptations. Her rich experience includes working with Alex Craft Toy Co., Lego, and Hasbro, and founding ‘Playtoinnovate’, where she uses play processes to raise innovation and creativity capabilities within organisations and brands.

Yesim has a BA in Interior Architecture & Environmental Design from Bilkent University, and a BA in Toy Design from the Fashion Institute of Technology. She has lived in the USA and Denmark, and is currently based in the UK. She speaks Turkish and English.

Find out more about some of the projects that Yesim has worked on at intO: Nike