Alejandra, our North and Latin American Lead and Media Analyst, highlighted some key aspects of IKEA’s move into Chile, Peru and Colombia. This is a franchise partnership with the Chilean retail giant Sodimac, which has an established and significant presence in Chile, Peru, Colombia, Argentina, Uruguay and Brazil.
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As we wrap up our latest immersion project for YouTube, which spanned the US, Japan, Nigeria, Indonesia and Brazil, it’s the perfect time to explore why cultural immersions are a game-changer for foundational research and why they’ve become one of our most valuable services.
This prestigious recognition celebrates our commitment to delivering innovative, human-centred research that empowers global brands to make informed, meaningful decisions in an increasingly complex world. In this article, we’ll explore what sets intO apart, the strengths highlighted by the award judges, and how our approach to global research continues to drive impact across industries and markets.
